Blogs

Project By: Brianna DiMaggio | Blog by: Kelsey Lack There are many ways in which employers and companies assess their employees’ performance. These analyses can be objective(ex: # of cars sold) or subjective(ex: work attitude) and can be sourced from supervisors, subordinates, peers, and customers. Although beneficial, these evaluations of performance do not come without…
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Project By: Katelyn Kulhawy | Edited By: Danielle Han Earning a marketing certification is a great way to help your resume stand out and set yourself apart from other potential employees.  Employers appreciate certifications because they highlight your commitment to growing professionally and that you are up-to-date on industry trends. The most recognized marketing certifications…
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Human Resource practices are evolving globally, shaped by local labor laws, work culture, and emerging trends. In the United States, at-will employment allows flexible terminations, while platforms like LinkedIn and Glassdoor lead recruitment. DEI, remote work, and mental wellness are key priorities. Benefits include 401(k)s, health insurance, and PTO. Australia emphasizes work-life balance, offering 4…
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College could be the next step in your professional career. If this is the casethen you must make sure that the college you pick will provide you with thebest job opportunities in the future. Here are key factors to consider whenchoosing the spot for your post-secondary education:1) Location: Take into account whether you would like…
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Acing a job interview requires confidence, preparation, and strong presentation andcommunication skills.One of the first things you want to do, before your job interview, is research the company, andthe position that you are applying for. Make sure you know the company’s mission statement,values, recent projects, achievements and accomplishments. This will allow you to align yourresponses…
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Sending a follow-up email after a job interview is essential in demonstrating your  interest in the position and appreciation for the interview opportunity. Taking  the time to do this can help you stand out as a candidate. Here are some tips on  writing a thank-you email.   1) Use a short and simple subject line. Some…
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Upcoming events in the Capital Region and beyond (updated 2/8/2025) Tuesday 2/11 Sales Club USA Sales Performance Club lunch 12-1:30pm – register at https://www.eventbrite.com/e/sales-performers-club-meeting-tickets-1222289724469 Tuesday 2/11 AMA Boston Virtual Meetup https://amaboston.org/event/ama-boston-february-virtual-meet-up/ Thursday 2/13 – 3pm-4pm – AMA Not for Profit Spotlight (on Zoom) – Legal Aid Society of Northeastern New York https://www.eventbrite.com/e/ama-not-for-profit-spotlight-legal-aid-society-of-northeastern-new-york-tickets-1205460287169?aff=oddtdtcreator Thursday 2/13 –…
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Resumes are one of the most important factors that can influence whether you get your dream job or not.  1. Create a Specific Resume Think of your resume as a snapshot of who you are for that specific job. Rather than sending the same version everywhere, pick out the parts of your experience that really align with what this…
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LinkedIn is a good platform, for networking and landing the jobs of your dreams. However, itis important to make sure you are utilizing all of the features and benefits that it has to offer,in order to really get the most out of the platform and make it a great experience. A few tips to use…
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As college students, you submit your resumes to various companies in hopesof securing an internship or a full-time job. Here are some strategies youshould follow to maximize your chances of becoming a successful jobseeker. 1. Create a master sheet spreadsheetA spreadsheet is important for tracking all records and updates on your jobapplications. Programs like Excel…
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