Top Marketing Certifications to boost your career!

Project By: Katelyn Kulhawy | Edited By: Danielle Han

Earning a marketing certification is a great way to help your resume stand out and set yourself apart from other potential employees. 

Employers appreciate certifications because they highlight your commitment to growing professionally and that you are up-to-date on industry trends.

The most recognized marketing certifications are: 

1. Google Certifications: Google offers three key marketing-focused certifications: Google Ads, Google Analytics, and Google Digital Marketing and E-Commerce. All the courses are self-paced and cost $39 a month.

2. Hubspot: Hubspot offers certifications in Content Marketing, Email Marketing, and Social Media Marketing. Depending on the certification, the courses have different layouts and time commitments. All of the certifications offered by Hubspot are completely free.

3. Hootsuite: Hootsuite offers a Social Media Marketing Certification. The certification requires you to take a three-and-a-half-hour online class. The entire course costs $199. 

4. American Marketing Association: The American Marketing Association (AMA) offers four different marketing certifications: Digital Marketing, Marketing Management, Sales Management, and Content Marketing. The certification costs between $849-$2,795, but by becoming a member of the AMA, there is a discount.

5. Accredited University Certifications: Many accredited universities offer marketing certifications. Below are the two most well-known certifications:

Cornell’s Marketing Strategy Certificate Program takes three months to complete six classes. For the six classes, it costs $3,750.  The course focuses on teaching “strategic marketing training.”

Harvard offers a Marketing Management and Digital Strategy Certification. For the four classes, it costs $13,360. The classes focus on the fundamentals of marketing, management, and digital strategy.