Meet Sydney Yund, a marketing student involved in the BE Your Start Internship program, led by Robert Braathe. Here, Sydney shares her experience working with Robert and the impact his guidance has had on her early career: “Being part of the BE Your Start Internship Program introduced me to opportunities I never expected. Because Robert…
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Robert Braathe served as President of the AMA New York Capital Region from July 2023 through June 2025. In this volunteer role, Robert and his colleagues on the American Marketing Association board grew membership from 107 members to nearly 250 over the 2 year period. To support the AMA membership growth, Career Service Station also…
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Project By: Timothy Yang | Edited By: Timothy Yang Inflated currency value In recent years, inflation has become a popular topic of conversation, impacting everything from daily expenses to global investment plans. Most of the population sees inflation when they fill their gas tanks and bags of groceries, but inflation has much deeper effects—especially in…
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Project By: Timothy Yang | Edited By: Timothy Yang Whether you’re an experienced investor or beginning your journey into the world of investing, awareness of financial ratios and the effect they have on stocks performances can have a big impact on your investment strategies. Financial ratios are helpful in creating a clearer view of a…
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Project By: Kryastal Le | Blog By: Kusum Lalwani Behavioral interviewing is a structured method employers use to assess a candidate’s past experiences and predict future performance. Unlike hypothetical questions, this approach focuses on real-life examples to evaluate technical, soft, and hard skills more objectively. At the core of behavioral interviewing lies the STAR method—Situation,…
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Project by: Loraine Felisme Blog by: Kelsey Lack Beginning a new internship can seem daunting, especially for a first-timer. In order to ensure the opportunity is worthwhile, confidence is key. Confidence allows for connection, professional growth, and the strength to take initiative and perform to the best of their ability. Navigating the professional world for…
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Project By: Timothy Yang | Edited By: Kusum LalwaniIn recent years, companies have increasingly employed AI agents to automate their service marketing, logistics, and data management processes. Unlike basic chatbots that simply provide responses, these AI agents manage workflows across multiple platforms, thereby increasing efficiency. For example, in an organization’s marketing department, AI agents can…
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Written By: Charlotte Foulger | Edited By: Kusum Lalwani I am a sophomore at Clark University in Worcester, Massachusetts, and am currently an intern at Braathe Enterprises. I recently got the chance to interview the owner of Braathe Enterprises, Robert Braathe, about one of the enterprise’s organizations: TEMPO Business Training. I learned a lot from…
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Project By: Brianna DiMaggio | Blog by: Kelsey Lack There are many ways in which employers and companies assess their employees’ performance. These analyses can be objective(ex: # of cars sold) or subjective(ex: work attitude) and can be sourced from supervisors, subordinates, peers, and customers. Although beneficial, these evaluations of performance do not come without…
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Project By: Katelyn Kulhawy | Edited By: Danielle Han Earning a marketing certification is a great way to help your resume stand out and set yourself apart from other potential employees. Employers appreciate certifications because they highlight your commitment to growing professionally and that you are up-to-date on industry trends. The most recognized marketing certifications…
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Get your resume reviewed by a person, not a machine. Robert Braathe and his colleagues personally review your resume, cover letter or LinkedIn profile.
