In this video, Robert Braathe describes how to write a punchy, memorable cover letter that gets attention, generates interest, creates desire and shows your desire, and encourages action from employers using the AIDA model.
In this 3 minute video, you will see Robert Braathe’s resume and how he formats resumes, updates his resume regularly and suggests layout and content tips for what to include on a resume. Send your resume to email@example.com for a quote and resume oil change or resume tune-up.
I’m asked often by my students whether or not they should put their GPA on their resume. My answer is always NO!!!! For example, let’s say you are going up against a candidate with very similar skill sets and experience, but they have a 3.4 and you have a 3.3. If all else is equal,… Read more
I teach my students and clients about AIDA Attention – Desire – Interest – Action and tell them they need to incorporate this methodology in everything they write. Let me write you an AIDA letter for your next job search or client outreach.