In this video, Robert Braathe describes how to write a punchy, memorable cover letter that gets attention, generates interest, creates desire and shows your desire, and encourages action from employers using the AIDA model.
I teach my students and clients about AIDA
Attention – Desire – Interest – Action
and tell them they need to incorporate this methodology in everything they write.
Let me write you an AIDA letter for your next job search or client outreach.