Why Your Resume Isn’t Enough Sometimes when looking for a new job, binge-applying seems like a great idea. You have a clean, full resume and you start sending it off to every company that vaguely fits your ideal job description. You apply to 10, 15, maybe even 20 jobs, and you still don’t snag an… Read more
In this video, Robert Braathe describes how to write a punchy, memorable cover letter that gets attention, generates interest, creates desire and shows your desire, and encourages action from employers using the AIDA model.
I teach my students and clients about AIDA Attention – Desire – Interest – Action and tell them they need to incorporate this methodology in everything they write. Let me write you an AIDA letter for your next job search or client outreach.
About This Site
Get your resume reviewed by a person, not a machine. Robert Braathe and his colleagues personally review your resume, cover letter or LinkedIn profile.