A Guide to Freelancing & Copywriting

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A Guide to Freelancing & Copywriting

Today, I will be sharing some tips and tricks that my co-team lead at Braathe Enterprises, Amber Nathan has accumulated over the years about copywriting and freelancing.

What is copywriting?

Nathan describes copywriting as something that can “take many forms”. For instance, long form copywriting can blog posts or LinkedIn posts. However short term copywriting is more like social media posts and ads. Overall, copywriting is a very large spectrum and it can appeal to all types of writers.

How can you start freelancing?

Nathan said that she started freelancing when she, “volunteered at [her] newspaper”. She wanted to freelance because she, “didn’t want to be tied down to a school or a specific business. I wanted to be able to write what I wanted to write and thats when I decided I wanted to be a freelancer”. Essentially, freelancing is perfect for people who might want a bit more freedom and have a desire to create their own schedule. 

Struggles a Freelancer/Writer Might Face

One of the biggest struggles that a freelancer might face is getting clients. Nathan expressed that, “a lot of people want permanent workers so a lot of times freelancers have a hard time getting work and people overlook them or often underpay them”. In other words, it all comes down to the type of client you receive and getting the right one might drastically change your experience with freelancing. 

Nathan also describes writers block as that, “inevitable enemy of writers”. As a writer, finding inspiration or the motivation to write can be hard sometimes. When I asked Nathan what she does to combat this issue she says that she just, “try(s) to write even if it’s really short”. If there is anything that you should take from Nathan’s advice it’s that writing anything even if it’s stort can really help get your creative juices flowing. 

Final Tips from Amber

  1. Develop your grammar skills right off the bat so you come off as professional and confident 
  2. Don’t use filler words
  3. The most important thing is to just write 
  4. Writing is just like a muscle

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